Ramadan is one of the busiest periods of the year for our customers. Restaurants extend their hours, caterers take on community iftars and retailers see demand for staples rise sharply.
Planning starts months ahead
We begin building stock of rice, flour, oils, dates and spices well before the month begins, so customers can order at normal lead times when demand peaks.
Account managers review last year’s volumes with each customer and agree a plan for the weeks leading up to Ramadan and Eid.
The aim is simple: nobody should run short in the busiest weeks of their year.
Ordering early
If you’d like to plan your Ramadan orders, speak to your account manager or call our sales team on 0121 771 4330.
