About · Community & Charity
Rooted in Sparkbrook for over 60 years.
We started by serving Birmingham’s South Asian community, and we’re still based a few streets from where it began. Giving back is part of how we work.
Where we help
Our community commitments.
01
Local food support
Donating stock to food banks and community kitchens across Birmingham.
02
Ramadan & Eid
Supporting mosques, community iftars and charity drives through the busiest season of the year.
03
Local jobs
Creating jobs in Sparkbrook as our warehouse and production hub grow.
04
Independent businesses
Backing the small caterers and shops that make up much of our customer base.
Our home
Part of the Balti Triangle story.
Sparkbrook’s Ladypool Road helped introduce Britain to South Asian food. Our family has been part of that story since 1962, and our warehouse and head office are still in B11.
Partnerships
Partner with us on a community project.
If you run a charity or community initiative in the Midlands, we’d like to hear from you.