About · Sustainability
Sourcing responsibly from over 150 countries.
Buying close to origin, packing on our own site and planning efficient routes lets us cut waste and keep quality high.

Our approach
Four areas we focus on.
01
Direct sourcing
We buy close to origin, such as sultanas from Iran and almonds from California, and build long-term relationships with producers.
02
Packing in Birmingham
Processing and packing on our own site reduces handling and gives us control over packaging choices.
03
Efficient delivery
Planned routes and consolidated drops from our Birmingham hub mean fewer part-empty vehicles.
04
Less food waste
Stock rotation and close demand planning keep short-dated waste to a minimum.
Packaging
Better packaging, step by step.
As we refresh our own-brand ranges we review materials and pack sizes, and we offer bulk formats that cut packaging for high-volume kitchens.
Bulk formats for foodservice
Recyclable outer cases
Own-brand pack reviews

Trade accounts
Open a trade account today.
Wholesale pricing, a named account manager and delivery across the UK and Europe.